Huntington Beach, Calif.—Gazelle Inc., a consumer electronics trade-in site, announced it has chosen Ocean Media, Huntington Beach, Calif., as agency of record for broadcast media buying following a review. The previous agency was Marketing Architects, Minneapolis.
Ocean Media will be responsible for managing Gazelle's media planning and buying across broadcast and cable networks. Mullen, Boston, is handling creative advertising duties. According to Kantar Media, Gazelle's total media spending last year exceeded $15.9 million.