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BtoB

GCN Publishing adds Internet-enabled applications

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Port Washington, N.Y.—GCN Publishing announced Monday an upgraded suite of Internet-enabled applications designed to simplify the business processes of publishers.

GCN Publishing is adding three new tools, with plans to release as many as six additional applications during the next year. Classified Gizmo, which will become available April 15, works with BG2GO, GCN's main application, to allow advertisers to create their own listings and purchase enhancements to those listings online. Shopping Gizmo, which will also become available April 15, is an e-commerce platform that plugs into GCN's BG2GO directory software. Mobile Gizmo, which will be available June 1, publishes BG2GO directory data to Palm and PocketPC-based devices.

This tool set allows readers in industries such as construction, HVAC and logistics, to download a directory onto a mobile device for use in the field.

—Sean Callahan

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