×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

GE Capital selects Experian, NCR for CRM program

Published on .

Most Popular
Stamford, Conn.--GE Capital Corp. has chosen Experian and NCR Corp. to develop its CRM database programs. Experian and NCR will concentrate on GE Capital's lucrative Card Services division, which markets to businesses and consumers. Experian will develop GE Capital's customer data integration platforms, while NCR will work on developing database engine capabilities.
In this article: