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GE CMO named president of NBC Universal TV group’s digital media unit

Published on .

New York—General Electric Co. announced on Thursday that corporate CMO Beth Comstock was appointed to president, NBC Universal Television Group’s Digital Media and Market Development unit. Her responsibilities will include digital media, strategic marketing, television research, television advertising, and promotion and communications.

This marks Comstock’s return to NBCU, where she had been senior VP-NBC communications. She will report directly to Bob Wright, vice chairman of GE and chairman-CEO of NBC Universal.

NBC president Jeff Zucker was named CEO of the newly integrated NBC Universal Television Group, and Randy Falco, president of NBCU Television Networks Group, was named president-COO.

“These moves help position NBCU for continued growth and accelerate our transition to a digital media company,” Wright said, in a statement.

A new CMO has not yet been named.

—Carol Krol

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