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GE Healthcare Financial Services

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Campaign: "Healthcare's Most Resourceful Problem Solvers"
Agency: Seidler Bernstein, Cambridge, Mass.
Target audience: Financial and business executives at healthcare organizations
Campaign objective: Illustrate how GE Healthcare Financial Services can solve its healthcare customers' business problems
Media: Print (Healthcare Finance News, Healthcare Financial Management, Modern Healthcare, Senior Care Investor); online
Budget: Undisclosed
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