Fairfield, Conn.āGE next week will roll out the second phase of its āEcomaginationā campaign, designed to show its commitment to the environment.
GE broke a teaser ad for the campaign during an NFL playoff game earlier this month. The new phase of the campaign, which will be officially launched Feb. 5, was developed by BBDO New York.
The campaign will include four new TV spots, print, online and outdoor. It will run in the U.S., Europe and Asia.
āThis is round two of the creative and is all about GEās commitment to improving the environment through our products and services,ā said Judy Hu, global executive director-advertising and branding at GE. The first phase of āEcomaginationā was introduced in May 2005.
The marketing budget for the campaign was not disclosed.