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BtoB

GE kicks off new ad campaign

Published on .

Fairfield, Conn.—General Electric Co. this week kicks off a new print and online ad campaign called “Now.” Ads in the campaign will continue to be rolled out in 2009.

The print campaign was developed by BBDO New York, and the online campaign was developed in-house. The ads carry the message, “Innovation you don’t have to wait for.”

The print campaign is running in The Wall Street Journal, and online ads are running on sites including AOL.com, CNBC.com, CNN.com and MSNBC.com.

The campaign features business leaders and scientists discussing what GE is doing to help its customers and communities take on the world’s biggest challenges. The budget was not disclosed.

—Kate Maddox

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