The campaign, developed by BBDO New York, includes TV, radio and online. The budget was undisclosed.
“Campaign GE” follows up on a speech delivered last month by GE Chairman-CEO Jeff Immelt, discussing the company’s commitment to creating high-value jobs in the U.S.
A TV spot, called “Wrench,” features employees from GE’s aircraft engines, health care and wind businesses, and aims to humanize the GE manufacturing story.
The campaign also includes rich media ads that showcase GE employees who build aircraft engines.