×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

GE names Liguori executive director-global marketing

Published on .

Most Popular
Fairfield, Conn.—General Electric Co. announced that Steve Liguori has been appointed executive director-global marketing, a new position. Liguori was previously senior VP-marketing for GE Money-Americas. In his new role, he will lead marketing transformation and customercentric efforts across GE and will report to Beth Comstock, VP-CMO.
In this article: