Henson was previously chief commercial officer of GE Commercial Finance, where he led the global expansion of the division’s enterprise selling efforts.
In his new role, he will be responsible for leading GE’s sales and marketing strategies, advertising, branding, communications and enterprise accounts.
Henson joined GE in 1987 and was named a company officer in 1999. He will report directly to GE Chairman-CEO Jeff Immelt.
Henson will also be responsible for the following GE projects:
Imagination Breakthroughs, a marketing-led initiative with more than 90 projects expected to generate between $50 million and $100 million in revenue within three years; ecomagination, a companywide effort to bring new technologies to market that will help the environment; and Experienced Commercial Leadership Program, a two-year global training effort for GE sales and marketing employees.