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GE rolls out 'Brilliant Machines'

Published on .

New York—General Electric Co. has introduced a new TV spot called “Brilliant Machines,” showing how its advanced machines use innovative software. The spot was created by BBDO New York and is running on broadcast and cable networks including ABC, CBS, CNN, MSNBC and NBC. The campaign is supported by an interactive experience on GE.com. The budget was not disclosed.
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