×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

GE rolls out 'Brilliant Machines'

Published on .

Most Popular
New York—General Electric Co. has introduced a new TV spot called “Brilliant Machines,” showing how its advanced machines use innovative software. The spot was created by BBDO New York and is running on broadcast and cable networks including ABC, CBS, CNN, MSNBC and NBC. The campaign is supported by an interactive experience on GE.com. The budget was not disclosed.
In this article: