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Gene Logic selects PJA for advertising

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Cambridge, Mass.—Gene Logic, a biopharmaceutical company, has selected PJA Advertising and Marketing, Cambridge, Mass., to develop an advertising and marketing program for its Drug Repositioning Division. PJA was selected following a review. Billings were undisclosed. The agency will launch an ad campaign beginning next month in pharmaceutical trades including In Vivo, Med Ad New, Pharmaceutical Executive and The Pink Sheet.

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