Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


General Sentiment finds Apple is top global brand in Q4

Published on .

Jericho, New York—Apple was the top global brand in the fourth quarter, according to General Sentiment's Q4 Top Global Brands Report.

The report ranks global brands based on “impact media value,” using a proprietary methodology that measures brand reach, sentiment of social media discussions and other factors.

The No. 2 brand in the fourth quarter was Google, followed by Microsoft Corp., Hewlett-Packard Co. and Yahoo.

Rounding out the top 10 global brands were Sony, Samsung, Disney, Intel and Blackberry.

Most Popular
In this article: