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BtoB

General Sentiment finds Apple is top global brand in Q4

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Jericho, New York—Apple was the top global brand in the fourth quarter, according to General Sentiment's Q4 Top Global Brands Report.

The report ranks global brands based on “impact media value,” using a proprietary methodology that measures brand reach, sentiment of social media discussions and other factors.

The No. 2 brand in the fourth quarter was Google, followed by Microsoft Corp., Hewlett-Packard Co. and Yahoo.

Rounding out the top 10 global brands were Sony, Samsung, Disney, Intel and Blackberry.

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