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GeneraMedix selects inVentiv Health for marketing

Published on .

Somerset, N.J.—GeneraMedix, a pharmaceutical company that develops and markets generic products, has selected inVentiv Health, Somerset, N.J., to provide integrated strategic marketing and branding services. inVentiv agencies Stonefly Communications Group, Strategyx and Addison Whitney will collaborate on the account. Billings were undisclosed.
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