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BtoB

Genius.com adds MarketingGenius

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San Mateo, Calif.—B-to-b online marketing company Genius.com announced the rollout of MarketingGenius, an on-demand e-mail marketing service. MarketingGenius’ is able to deliver results of e-mail marketing campaigns immediately to frontline reps with no IT involvement, according to the company. Among its features is the ability for marketing and sales managers to send personalized e-mail campaigns on behalf of entire sales teams. Genius.com said the new service will become available on Monday.
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