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BtoB

Genius.com b-to-b marketing solutions signs with big U.K. reseller

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San Mateo, Calif.—Genius.com Inc., a provider of on-demand b-to-b marketing solutions, has entered into a reseller agreement with BT Business, a division of British Telecommunications, which will repackage and resell Genius.com’s e-mail marketing solutions in the U.K.

SalesGenius and MarketingGenius will both be resold in the U.K. under the name BT Smart Marketing. The products enable customers to create e-mail campaigns and track open rates and click-throughs, while identifying interested prospects.

BT said it has more than 1 million customers that will be able to avail themselves of the rebranded products.

—Christopher Hosford

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