Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Genpact to acquire EmPower

Published on .

New York—Genpact, a business process and technology management company, announced plans to acquire EmPower Research, a media and business research company. Financial terms were undisclosed. Under the acquisition, EmPower will become part of Genpact's Smart Decision Services Business. The acquisition will expand Genpact's capabilities in social media research, media monitoring and measurement, according to the company. Both companies are based in New York.
Most Popular
In this article: