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BtoB

Should all geolocation apps suffer Gowalla's fate?

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With the news that Facebook will acquire geolocation app Gowalla, the field is pretty much left with Facebook Places, Google Latitude and Foursquare, observes Jeremy Victor, B2Bbloggers.com editor in chief, writing on the SmartBlog on Social Media. Victor cites studies that indicate a common view: That geosocial services will probably remain a niche channel, versus those in the minority who think it's “the next big thing.” Where does Victor stand? He thinks it's just a niche play, as do most.
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