BtoB

Gerald Ryerson, President, Edgell Communications

Published on .

Reprints Reprints

Like many other companies battling the recession, Edgell has slashed costs through pay cuts and staff reductions. The moves enabled the company to maintain profitability in spite of a 15% revenue decline. Continued investments in digital media helped Edgell increase online revenue by 30%, Ryerson said.
In this article:
Most Popular