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BtoB

Gerber Life, AIG's Raitt honored by DMA Financial Services Council

Published on .

New York—The Direct Marketing Association's Financial Services Council Monday announced it will honor Gerber Life Insurance Co. with its Company of the Year award, and Eugene Raitt, senior VP-chief direct marketing officer at AIG Cos. Worldwide with its Direct Marketer of the Year Award.

Both awards will be presented during a luncheon at the Council's 29th Annual Conference Feb. 28- March 1 in Ponte Vedra Beach, Fla.

Gerber Life has had 17 consecutive years of record sales and operating income, including 38% growth in sales and a 60% growth in profits since 2001.

Gene Raitt was instrumental in developing AIG's use of direct response TV and introducing telemarketing across the company's Asia-Pacific markets.

—Carol Krol

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