Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Gerbig, Snell/Weisheimer rebrands agency as GSW Worldwide

Published on .

Columbus, Ohio--Gerbig, Snell/Weisheimer, a privately held health care ad agency, has rebranded itself as GSW Worldwide to reflect its expanded global capabilities.

The rebranding effort includes a new logo, a print campaign that will launch this month in health care trade publications and a relaunched Web site at www.gsw-w.com.

The new logo features a “W” for “worldwide” in the shape of a bird in flight, which symbolizes the agency’s “liberating nature,” according to Bruce Rooke, chief creative officer of GSW Worldwide.

The agency, which was founded in 1977, recently opened a new office in New York and has partner agencies in 13 markets worldwide. It currently has more than 350 employees and capitalized billings greater than $420 million.

--Kate Maddox

Most Popular
In this article: