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BtoB

Gerbig, Snell/Weisheimer rebrands agency as GSW Worldwide

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Columbus, Ohio--Gerbig, Snell/Weisheimer, a privately held health care ad agency, has rebranded itself as GSW Worldwide to reflect its expanded global capabilities.

The rebranding effort includes a new logo, a print campaign that will launch this month in health care trade publications and a relaunched Web site at www.gsw-w.com.

The new logo features a “W” for “worldwide” in the shape of a bird in flight, which symbolizes the agency’s “liberating nature,” according to Bruce Rooke, chief creative officer of GSW Worldwide.

The agency, which was founded in 1977, recently opened a new office in New York and has partner agencies in 13 markets worldwide. It currently has more than 350 employees and capitalized billings greater than $420 million.

--Kate Maddox

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