BtoB enters crowded field

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Burlington, Inc. Thursday opened its online procurement marketplace for plastics raw materials. The site deals in engineering resins as well as custom compounds, shipped direct from leading manufacturers, compounders or suppliers. It will find keen competition in, one of the industry's first e-marketplaces, among other competitors. will differentiate itself, the company said, by focusing on middle-market buyers that are often ignored by suppliers looking to land large-volume bulk sales.
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