Gilbane Group reports findings of digital print study

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Cambridge, Mass.—The number of b-to-b publications offering digital editions increased more than 300% from 2005 to 2007, with total subscriptions also increasing more than 300% during that time period, according to the findings of a Gilbane Group study released Wednesday.

The study, “Magazine and Newspaper Editions: Growth, Trends and Best Practices,” details the size of the digital print market and features 22 case studies from publishers including ALM and Reed Business Information.

The study’s statistics unify audited data from both BPA Worldwide and the Audit Bureau of Circulations with data from unaudited publications.

“Our study shows that growth to date of the number of digital publications and the number of digital subscriptions has been impressive,” said Steve Paxhia, director of the publishing strategy and technology practice at Gilbane. “While this paradigm shift is still in its early stages, there are plenty of examples where publishers using today’s best practices have generated impressive results. This is the most exciting time to be in publishing since Gutenberg invented the printing press.”

—Carol Krol

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