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BtoB

Glenn Hansen, CEO, BPA Worldwide

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What: CEO Where: BPA Worldwide, Shelton, Conn. Why: Hansen has led BPA Worldwide since 1999, after joining the organization in 1980. He has continually pushed BPA to embrace measurement beyond the print world. BPA’s Brand Audit enables a media brand to be audited on the broad audience it reaches through print, newsletters, online and conferences.
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