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BtoB

Glenn Hansen, CEO, BPA Worldwide

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What: CEO Where: BPA Worldwide, Shelton, Conn. Why: Hansen has led BPA Worldwide since 1999, after joining the organization in 1980. More than 300 media and marketing companies now subscribe to the BPA's Brand Audit, which measures audience reach across print, online, mobile and events. This year, Hansen has advocated for the importance of multichannel metrics to measure audience development, particularly with the growth of tablets.
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