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BtoB

Glenn Hansen, CEO, BPA

Published on .

Most Popular
What: CEO
Where: BPA Worldwide, Shelton, Conn.
Why: As print trade publications have watched their revenue dwindle, so has BPA Worldwide, the industry’s primary auditor. Hansen is leading the organization’s efforts to adapt by encouraging publishers to embrace Brand Reach Audits that allow them to measure all connections a brand makes with its audience, from magazines to websites to conferences.
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