White Plains, N.Y.—B-to-b events company GLM has acquired the events group of Vertical Web Media. Financial terms of the deal were not disclosed.
Included in the transaction were: Internet Retailer Conference & Exhibition (IRCE), Internet Retailer Mobile Marketing & Commerce Forum (MMCF) and Internet Retailer Web Design and Usability Conference (IRWD).
The acquisition creates a strategic partnership between GLM and VWM in which the existing IRCE sales, marketing and operations will remain with the events group and operate as an independent division of GLM. VWM will continue to provide conference agenda development, speaker recruitment services and marketing support.
“Because Internet retailing and e-commerce are such important growth topics for the retailers and suppliers who attend GLM's existing shows, this is a natural extension of GLM's reach and impact within the supplier and retailer community,” said Charles McCurdy, chairman-CEO of GLM, in a statement.