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Global ad spending to accelerate this year

Published on .

Boston—Global advertising expenditures are expected to grow by 4.9% this year, to $465.5 billion, following 3.8% growth in 2011, according to research and consulting company Strategy Analytics. U.S. advertising spending is underperforming both the world and Europe, although it also is on the upswing. U.S. ad expenditures are projected to increase by 2.7% this year, to $152.1 billion, up from 0.6% growth in 2011. Ad sales in Europe will grow by 3.7%, to $136.3 billion this year, according to Strategy Research.
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