Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Global ad spending to decline 5.8% this year, Carat predicts

Published on .

London—Worldwide advertising expenditures will fall 5.8% this year and grow 0.7% in 2010, according to new forecasts released last Wednesday by media buying agency Carat, a unit of Aegis Media.

The 2009 forecast anticipated declines in almost every major advertising market except China. Ad spending in the U.S. is expected to fall 9.8% this year, and Carat anticipates that declines in domestic ad spending will continue in 2010. “These forecasts represent widespread adoption of a much more cautious approach to spending in the face of widespread economic uncertainty,” Jerry Buhlmann, CEO of Aegis Media, said in a statement.

—Sean Callahan

Most Popular
In this article: