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BtoB

Global Association of Risk Professionals debuts ad campaign

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New York—The Global Association of Risk Professionals, a nonprofit organization that certifies financial risk managers (FRMs), kicked off an integrated ad campaign to raise awareness of FRM certification. The campaign was created by the Gate Worldwide, New York, and includes print, radio, online and mobile. The campaign budget was undisclosed. It is running in the U.S., China, India, Singapore and the U.K.
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