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BtoB

Global click-through rates remain flat

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New York—The average click-through rate on global banner advertising during the first eight months of the year remained flat, at 0.09%, compared with the year-earlier period, according to a new report from MediaMind.

The report, Standard Banners - Non Standard Results was based on an analysis of click-through rates on billions of ad impressions on global ad campaigns over the past two years.

The steepest decline in click-through rates occurred in the fourth quarter of 2008, following the financial crash, when the average click-through rate declined by 18.0%, according to the report.

The report also found that larger banner ads and the use of rich media, including video and Flash, increase click-through rates.

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