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BtoB

Global direct marketing growth traced to nontraditional industries

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New York--Direct marketing's steady global growth is linked to the increased use of direct and interactive marketing from "non-traditional" industries, such as automotive, financial services, entertainment, health care and the Internet, according to Direct Marketing Association President-CEO H. Robert Wientzen. Wientzen recently returned from Finland and Russia, an itinerary that gave him the opportunity to interact with direct marketers from both countries. By the end of 2001, he said, 42% of Finnish households had Web access and 18 million Russians were online.
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