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Global Hyatt selects Euro RSCG as agency of record

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New York—Global Hyatt Corp. has selected Euro RSCG Worldwide as its agency of record, following a review. The agency will handle creative development, media planning and media buying for Hyatt’s brands, including Andaz, Grand Hyatt, Hyatt, Hyatt Gold Passport and Hyatt Regency. The account will be based at Euro RSCG’s New York headquarters, with regional teams in Hong Kong and Zurich.
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