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Global Internet display ad spending up sharply in Q1

Published on .

New York—Global Internet display ad spending grew 26.3% in the first quarter compared with the year-earlier period, according to Nielsen's Global AdView Pulse. Display ad spending growth was strongest in Latin America (up 48.2%), followed by Asia-Pacific (33.2%) and Europe (10.4%). Nielsen does not measure display ad spending for North America. Outdoor ad spending was up 4.3% globally in the first quarter, and TV ad spending climbed 3.5%. Television made up the bulk of global advertising, with a 59.0% share of total media spending in the first quarter. Magazine ad spending declined 2.8% in the first quarter, and newspaper ad spending fell 4.7%.
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