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BtoB

Global Knowledge uncaps $40 million blitz

Published on .

Cary, N.C.--Information technology training company Global Knowledge Inc. said Tuesday that it has launched an international corporate branding campaign designed to reach those responsible for computer training at the top 1000 revenue-generating corporations worldwide. Budgeted at $40 million, the campaign features a new logo developed by Libby Perszyk Kathman Inc., Cincinnati. Global Knowledge said the new campaign features direct mail, print, broadcast and Web components.
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