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Global mobile ad revenue to grow 80% this year

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New York—Worldwide mobile ad revenue is expected to reach $15.82 billion this year, an 80% increase over the $8.80 billion logged in 2012, according to a forecast by marketing consultancy eMarketer. Of that amount, Google Inc. will continue its mobile ad revenue dominance, accounting for $8.85 billion, or 56% of the total. Facebook Inc., which entered the mobile ad business last year, was forecast to log a bit more than $2.04 billion in mobile ad revenue this year, up from $47.0 million in 2012, while Twitter will see its mobile revenue jump to $31.0 million this year from $14.0 million, eMarketer said. Google also leads in all digital ad spending worldwide, gaining $32.73 billion in 2012, or just less than 32% of the global total. eMarketer forecast that Google will increase its market share this year.
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