San Diego—Spending on pay-per-click search advertising worldwide within the enterprise technology, consumer electronics and retail sectors grew 33% in the first quarter of this year compared with the same quarter a year ago, according to search marketing agency Covario Inc.
According to Covario's “Global Paid Search Analysis” of its own clients, mobile search spending was particularly robust in Q1, increasing 51% compared with the year-earlier period. Partly as a result, overall cost-per-click rates increased 7% globally after two relatively flat quarters.
Google commanded 86% of global paid search ads in the quarter, with the Yahoo-Bing network logging 7%. Baidu, which commands as much as an 80% share of the market in China, saw media spending grow on its search platform by 152% year-over-year. Baidu accounts for about 5% of all worldwide PPC spending, but 25% of all clicks.