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BtoB

Global search ad spending up 17% in Q2

Published on .

San Diego—Worldwide spending on online search advertising in the second quarter was up 17% over the same period last year and 5% ahead of this year's first quarter, according to a report from search marketing agency Covario Inc. According to Covario's quarterly “Global Paid Search Spend Analysis,” the growth was driven primarily by a surge in search spending in the Asia-Pacific region, spurred by global marketing investments in the economies of Australia, China, India, Japan and New Zealand. The Americas, led by the U.S. and Canada, saw pay-per-click expenditures increase 15% year over year, while Europe saw only a 2% increase. Due to global competition, keyword pricing increased in the second quarter for the first time since the third quarter of 2011, according to the report.
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