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BtoB

Global Sources to launch 60 virtual trade shows

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Hong Kong—B-to-b media company Global Sources said Monday that it plans more than 60 virtual trade shows next year. The first is slated for April and will complement Global Sources' China Sourcing Fairs.

"Each of the digital shows will be a companion to its face-to-face version, with the objective of adding significant value to both buyers and exhibitors," Global Sources' Chairman-CEO Merle A. Hinrichs said in a statement. "We believe we can reach a much broader buyer community during and after each physical show."

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