BtoB

GlobalSpec debuts industrial ad network

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Troy, N.Y.—B-to-b vertical search engine GlobalSpec has launched Industrial Ad Network, an online banner advertising network designed specifically to reach the manufacturing, industrial, technical and engineering communities. Companies that participate in the new ad network can include their banner ads on more than 200 Web sites with a single buy. CEO Jeff Killeen said the network grew out of “advertiser interest in being able to reach an audience of high appeal in aggregate,” something that had been difficult for them to do.
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