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BtoB

GlobalSpec to expand e-event offerings

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Troy, N.Y.—GlobalSpec has announced a broad expansion of its e-events business, which it began testing last year.

The company plans to launch 40 e-events this year targeting the industrial sector. It said events will be held in a number of markets, including plant engineering, medical equipment design and industrial automation.

“The timing is now right for e-trade shows in the b-to-b marketplace, virtual events which offer a new level of time, cost and ROI efficiencies to both buyers and sellers. Much like the extensions of our highly successful specialized search engines and our e-newsletter business, our expansion of our online events is a natural evolution of our offerings—setting the standard and further positioning GlobalSpec as ‘the place’ where this community gathers and conducts business,” GlobalSpec Chairman-CEO Jeffrey Killeen said in a statement.

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