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BtoB

GlobalSpec rolls out Web site for advertising agencies

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Troy, N.Y.—GlobalSpec, a specialized search engine and e-publishing company targeting the engineering, industrial and technical sectors, Thursday introduced a Web site for advertising agencies with clients in the industrial sector. The site, www.globalspec.com/mediakit, is designed to help b-to-b advertising agencies and media buyers integrate online media into their clients' marketing plans. Tools and features include a library of market research and media resources available for download.
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