Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


GlobalSpec survey finds 38% of industrial marketers spending more this year

Published on .

Troy, N.Y.—Despite the ailing economy, 38% of industrial marketers will spend more on marketing this year than they did last year, according to a new report by GlobalSpec.

The report was based on an online survey of 468 industrial marketers. According to the survey, 42% of marketers said the economy will not affect their marketing budgets this year.

The study also found that online is commanding a greater share of the total marketing budget, with 30% of industrial marketers spending more than half of their total marketing budgets online, up from 20% last year.

Also, 72% of respondents said customer acquisition or lead generation is their primary marketing goal this year.

—Kate Maddox

Most Popular
In this article: