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Goat or Gloat: Accenture

Published on .

Company: Accenture, Chicago
Agency: Young and Rubicam, New York
Market: CEOs, chief financial officers
Quick chase: A school of fish with a strong enough sense of precision to form the outline of a fish is a compelling image. Accenture, which has jettisoned its longtime pitchman, Tiger Woods, has found a new way to break through the clutter in this ad whose image is in concert with the headline: “Is your business in shape to compete?”
Chasers' choice: Gloat
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