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BtoB

Goat or Gloat: BestBuy

Published on .

Company: Best Buy for Business, Richfield, Minn. Agency: Schermer Kuehl, Minneapolis
Market: Small businesses, purchasing officers
Quick chase: The offer to help seems more tangible in this ad for Best Buy. A businessman explains to the young sales rep in the blue polo that he needs to stay on top of business in the office or on the road. The rep, who looks enthusiastic and engaged, recommends a Toshiba laptop with a sturdy battery and strong connectivity. The human scene stops the audience and pulls it into the story.
Chasers' choice: Gloat
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