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Goat or Gloat: Harris Bank, Chicago

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Company: Harris bank, Chicago
Agency: Element 79, Chicago
Market: CEOs and CFOs
Quick chase: Harris bank seems to have its priorities in order. Its logo appears after it serves up a couple of incentives to customers and prospects. Its tagline, "We're here to help," reassures those it's trying to reach that they come first. Although the lack of an image decreases the ad's stopping power, an elegant background with rich shades of red creates its own sense of visual magnetism.
Chaser's choice: Gloat
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