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BtoB

Goat or Gloat: infoGROUP

Published on .

Most Popular
Company: infoGROUP, Omaha, Neb.
Agency: In-house Market: CEOs
Quick chase: InfoGROUP's image of an up arrow on the highway is too generic-looking to select an audience of people seeking business information. But the image does pair well with the headline: “What's driving your business.” To its credit, infoGROUP does a good job of stating that it can arm a company with valuable data to improve its performance.
Chasers choice: Goat
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