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Goat or Gloat: Lumens, Fremont, Calif.

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Company: Lumens, Fremont, Calif.
Agency: In-house Market: Educators, IS directors for educational institutions
Quick chase: This ad for the Lumens HD-ready portable visual presenter has all the visual firepower of an industrial spec sheet. The product itself is gray and white, and is unfortunately displayed on a gray-and-white background. Dull on dull. The rest of the ad practically suffocates from an overabundance of text. The film strip of tiny four-color images adds nothing to the look of the ad. Chasers' choice: Goat
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