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BtoB

Goat or Gloat: Pratt & Whitney

Published on .

Company: Pratt & Whitney, East Hartford, Conn.
Agency: Sullivan Higdon & Sink, Wichita, Kan.
Market: Investors, top executives
Quick chase: We have liftoff in this eye-catching ad that celebrates the success of a mission that boldly went where no man had gone before. The flames, the smoke, the drama of a rocket heading toward the heavens, they all work deftly with the headline: “Forty years ago, we thrust mankind to the moon. Just think of where our latest technologies will take us.” It's a headline with forward spin and a valuable selling point for Pratt & Whitney's Rocketdyne unit.
Chasers' choice: Gloat
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